12 Tips for Improving Your Donor Communications

  1. Make sure your audience knows you need them.
  2. Look for ways to use these 9 adjectives to describe your donors: kind, caring, compassionate, helpful, friendly, fair, hard-working, generous, honest.
  3. Donor communications are about how great the donor is and favor the pronoun “you.”
  4. Be simple.
  5. Stop over-explaining.
  6. Connect with the reader’s pre-existing values and experiences.
  7. Offer donors a chance to do important and exclusive good.
  8. Love your donors.
  9. A picture is worth a thousand words. (The right picture, that is.)
  10. You cannot flatter your donors too much.
  11. Use 14-point type.
  12. Printed newsletters, done properly, can raise astounding amounts of money.


That’s almost everything you need to know to write great fundraising.


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